Advanced
Lead Markets
Exchange
Presenting Revolutionary Technology that powers financial exchanges for use by lead sellers and buyers to improve their price efficiency and transparency
Why LEMAX?
Disruptive technology that brings the concept of a stock-exchange to lead markets
Price Transparency
Guaranteed price transparency for Buyers and Sellers by using a publicly visible order book per market segment
Optimized Pricing
When sending lead offers, and bidding for leads, sellers and buyers know the current trending lead market price
Advanced Order Types
Advanced Limit and Market order types for competitive real-time trading
Cost Optimization
Effective ability to optimize your Cost Per Customer Aquisition goals
Advanced Risk Controls
Advanced risk controls to limit daily and monthly costs
Customized Lead Filters
Buyers can set custom filters for incoming lead offers
About Us
An Advanced Matching Engine for Real-Time Lead Exchanging
- The LEMAX Exchange uses advanced technology, based on the experience of the founders in High Frequency Trading, to implement low latency scalable matching engine to reliably deliver lead notifications and trades to sellers and buyers.
- The sellers and buyers have complete visibility of current market prices in each market segment and have the advantage of either sending bids and offers at target limit prices of their interest, or execute orders at current market price.
- A form submission gets routed to the matching engine of the LEMAX Exchange, which, in turn selects the top bidders, and routes the lead indication of interest request (a.k.a. "PING" requests) to selected buyers in real-time. The matching engine fairly distributes the matched leads among the bidders at with top bids in the order book.
- The LEMAX system keeps track of order execution statistics, and offers buyers and sellers a vast array of tools to track their performance, which allows them to refine the settings in order to optimize their costs.
Our Team
An IT technologist, with over 20 years of experience in the area of building scalable distributed systems for financial and telecom companies handling billions of dollars in annual revenues. He possesses a thorough understanding of financial trading systems and exchanges. Between 1998 and 2007 he worked as a director for a telecom company IDT, where he built a patented rule-based system for routing telephone calls through international network and taking advantage of continuously varying carrier rates. As a principle member of the prop-trading group at Goldman Sachs between 2007 and 2009 he developed a High-Frequency Trading (HFT) platform at the beginning of the HFT craze. The platform connected to equity exchanges, continuously monitored market data, and sent orders to matching engines at NYSE, Nasdaq, CME, Arca, and other venues. His story inspired Michael Lewis’ bestseller “Flash Boys”.
After leaving Goldman he founded a startup that authored several HFT high-performance connectivity products for interfacing with global exchanges, which outperformed leading competition 10-fold, and were licensed to multiple proprietary trading firms. He received his Bachelor degree in Computer Science and his Master’s degree in Biomedical Engineering at Rutgers University focusing on clustered artificial neural networks and AI deep learning. His fascination of creating software that optimized market pricing for market participants led to the idea of using the same principle implemented in financial exchanges and Forex ECNs, to serve the digital lead generation industry, which gave birth to the LEMAX Exchange.
David has been active in developing, commercializing and raising capital for disruptive technology companies for several decades. He joins the management team at LEMAX with the goal of applying a proven disruptive technology which has transformed the global equities markets to the growing lead generation industry.
In the Medical technology field, David was CEO of NeoStrata, which pioneered AHA (alpha hydroxy acid) skin care technology and successfully expanded its brand into more than 30 countries throughout Europe, Asia and South America. As President of Isolagen Technologies, David raised strategic investment capital to fund the launch of its patented autologous facial rejuvenation system and established joint ventures in Asia and Europe to expand into the global market. As an early-stage investor, David helped Minnow Medical in gaining FDA approval for the first bioresorbable cardiac stent.
Frequently Asked Questions
What is lead distribution?
Lead distribution is the action of forwarding/distributing inbound leads to buyers interested in prospective clients. Buyers spend allocated budgets on marketing campaigns, which involve either direct advertising or buying leads from lead generating vendors/publishers that specialize on attracting consumers who fill out targeted online forms, and sell/route their contact information to interested buyers.
What is the LEMAX Exchange?
The LEMAX exchange applies a well-established financial model of a stock exchange or a Forex Electronic Communication Network (ECN) to the lead generating industry to match buyers and sellers of leads in real-time, perform smart order routing, and clearing service to provide price transparency and efficiency for market participants. The LEMAX Exchange is the disruptive technology that fills the void in the industry today of making lead pricing both transparent and efficient.
Does the LEMAX Exchange lead system generate leads?
No. The exchange is a service company that provides buyers and sellers of leads a real-time communication and clearing venue for fast, transparent, and efficient lead selling and acquisition.
Does LEMAX Exchange buy or sell leads?
No. The exchange is not in the business of buying/selling leads. It is implemented to provide buyers and sellers of leads an efficient system for being able to exchange information about prospects. To avoid potential conflicts of interest, the LEMAX exchange is not in the business to buy and sell leads for itself or take unfair advantage of its clients.
How Fast Can You Set Me Up?
3 – 5 Business Days. This time is needed to set up and verify the integration with the LEMAX Exchange API.
How does the LEMAX Platform Work?
- A consumer fills out a web form on a lead generator’s (seller’s) web page
- A limit sell order is sent to LEMAX and is matched by the matching engine with the top bids in the order book. If there’s no matching order, the buyers that subscribe to live market data get notified about order book changes, and have an opportunity to react to the incoming limit orders. After a small timeout, the limit sell order gets matched with the best bid price in the order book.
- The buyers whose bids matched the offer price get notified with a «ping» request, and have a window of time to reply to the offer.
- A winning bid is selected by applying a distribution function to the list of buyers that affirmatively responded to the «ping» request.
- If the seller hasn’t provided the lead contact details, that information is obtained from the seller by exchanging it with the buyer’s information.
- The lead trade is locked, and the buyer’s account is deducted the cost of the lead and the seller’s account is credited that amount. The corresponding order book reflects the changes in the executed volume.
- The lead’s contact information is sent to the buyer
- The LEMAX analytic engine updates all the metrics to measure statistics for the accounts involved in this transaction
- The buyer notifies the LEMAX system if the lead was converted to become a client
- The LEMAX analytic engine calculates the acquisition rate of a vendor in order to optimize the lead quality metrics for future trades.
How does the Order Book help to make pricing transparent?
- For each market segment an order book shows limit prices of sellers and buyers. This information is helpful for both to determine the fair value of a lead.
- If subscribed to a stream of market data, the buyers have an opportunity to post a limit order to the order book and wait until the sellers market hits their desired lead price, or if they subscribe to real-time market data, they can monitor prices of incoming leads, and post market orders to buy the leads at the seller’s limit order prices.
- Given sufficient liquitity, with this process buyers have a good reference point to price the cost of lead based on the current market prices. This model also gives sellers a reference point for their lead price expectations, and prives them with the ability to post limit orders in hopes to sell a lead for a better price than what the present bidders are willing to pay for, before the order is executed at the market price of the top bid.
What is considered a lead in the system?
Advertising agencies, and marketing companies post web pages to attract prospective clients in various market segments. These visitors become leads by filling out lead capture forms or engaging with a chatbot. These lead capturing methods will generate valuable information such as their name, email address, company size, and location, as well as some market segment’s specific details, like the size of the loan they are looking to borrow. This information becomes a sellable lead that is sent by the seller to the LEMAX exchange to find a top buyer and get paid for the marketing effort to attract the prospect.
Get in touch with us:
| Web: | lemax.io |
| Email: | info@lemax.io |
| Phone: | +1-201-751-1578 |
| Support: | support@lemax.io |